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This domain basnights.com has the following in the homepage, "Basnight and Sons, Inc." We observed that the webpage also stated " In 1924, Stein Basnight, a graduate of UNC, opened S." It also stated " He sold residential and commercial hardware throughout eastern North and South Carolina. Through the years, Stein s sons, Bill and Jesse, joined their father in the business. s sons, Jesse Jr. and Steve, as well as, Bill s children Terry and Don joined the family business. Celebrating 85 years in business. 149; Push Plates and Pulls." The header had S. H. Basnight and Sons as the highest ranking keyword. It was followed by Basnight and Sons, Basnight, and finish hardware which isn't as ranked as highly as S. H. Basnight and Sons. The next words the site used was architectural hardware. builders hardware was also included but might not be seen by search crawlers.